Emily & Meritt

The first year of baby’s life flies by faster than you can imagine, so, naturally, you’ll want to commemorate all the sweet moments that make up those 12 months. One of the easiest ways to capture these memories? Baby milestone cards! Just jot down a few notes about how baby is growing on the back of a monthly milestone card, then take a pic of the kiddo next to their new card each month. 

Objective: Promote new Emily & Meritt nursery collection with Pottery Barn Kids, working across all pottery barn brands for print and media.

Concept: Worked with cross functional partners to design and capture baby's first year. Milestone cards based on the line’s graphic black and white theme available for download and print at home online and at select Pottery Barn Kids stores. 

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